8 Steps to Irresistible Email Copy Every Time



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You`re going to build on your past achievements and learn how to consistently write
the irresistible sales copy that could potentially put thousands of dollars, if not more, in your pocket. I`m talking about the kinds of skills that don`t just build wealth...they build ENERATIONAL WEALTH. You can put your great-grandchildren through medical school if you get these
steps right! (You think I`m kidding, but I`m not – many people are doing just that.)
Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?

Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?
Your SUBJECT LINE is the key.There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Better Universe Satisfies Your Need for True Residual Income"

- Pique curiosity - "Cashflow Magic Has Uncovered the Secrets of
Success"

- Write your subject line with a news angle - "Global Domains International Launches NEW $1,000 Daily Bonus Pools For Those Who Want to Explode Their Income Fast!"
- Offer Immediate Gratification - "With Cashflow Magic, you can start the money wheels turning before the sun goes down tonight"
Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)

Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion...emotion drives sales (see
below). Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.

Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.
Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button. Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.

Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised. How do you do that? Here are three ways you can build credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.

Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it. You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.

Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process confusing rather than simple.
From the Research Department: Statistics show that you need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the order. Then ask again.

Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button. The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.
Sound good? Stay tuned!

Cashflow Magic is a revolutionary approach to wealth-building, the Web`s premiere all-in-one solution for
success on the Internet. You`ll easily add thousands of dollars to your monthly income with Cashflow Magic where
everyone who BUYS AFTER YOU lands UNDER YOU in the matrix.

The Cashflow Magic Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with Cashflow Magic! Let me know if you need any help.

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I love this quote. Can you guess who said it?

"You got to be careful if you don't know where you're going, because you might not get there."

I'm not telling. You must guess! (Hint: sports)

Internet Business Strategies For Successful eCommerce



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The goal of any online business is to sell something, be it a product,service,or information. To accomplish this, you need traffic to your web site. By following these key Internet business strategies, you will generate the traffic, customers, and cash.

Image Is Everything

Your web site should reflect how you want customers to feel about your business. The site must be professional looking and easy to navigate and understand. The content provided should be relevant to the needs of the customer. Always make sure the customer knows who you are and what you offer.

Marketing Is King

What promotional tools are you using to advertise your web site? Search engines are the primary method Internet surfers use to locate information. One of the top online business strategies is to choose relevant keywords for the most efficient search engine optimization. For example, the word "books" is too generic for a site promoting life/career changing seminars based on motivational books. Surfers who type in "books" probably want to buy one rather than attend a seminar. Use specific terms that closely relate to what you are selling.

Links to your web page are another important Internet business strategy. Links increase visitors who often become customers. Relevancy is key. Links to your home page should be from sites with topics closely related to your business. Be descriptive with links. "Buy last season's Coach handbags at closeout prices" entices more clicks than "Brand name liquidators."

Another strategy would be to consider starting your own affiliate program. It's cost effective because you only pay other sites for the visitors they link to you. You can pay for visitors or pay if the visit results in a sale.
Online businesses do best with online marketing. However, do not discount old media. Get a press release or article about your eBusiness in the local paper. Place an ad in the Yellow Pages or industry trade magazines.

Information Content

Don't just sell your product or service. Include articles, news, or interesting facts related to your eBusiness. Many customers will appreciate the information. In addition, reporters often look for information online. A blurb about your web site in their story might bring in more customers.

Customer Friendly

If your eBusiness customers are the general public, go easy on the industry jargon. Use "nose jobs" more than "rhinoplasty" if your cosmetic surgery site is aimed at patients rather than fellow medical personnel. This is important also when choosing keywords for search engines.

In addition, go easy on graphics and other bells and whistles. These things tend to slow down page loads. A easy navigation system is one of the most important Internet business strategies. The average customer doesn't want to sit through mini films or music interludes to get to the information desired. If your web pages take too long to open, customers will surf elsewhere.

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Funded Sponsoring Franchise System Is Revolutionizing the Home-Based Business Industry!
Copyright © Ann Williamson


http://www.payitforward4profits.com/awilliamson

More and more people are leaving the office grind behind to work at home. Whether downsized, outsourced, or sick and tired of cubicle hell, people like never before are saying goody bye to the corporate life and starting home-based businesses. One tool making it easy for a person to have a home-based business is the Internet. Along with the Internet, comes a diverse lot of income earning opportunities and people are jumping on board.

One Internet based product tapping into the home-based business market is the “Funded Sponsoring Franchise system.” Now, why would someone develop a product like a franchise? Because, franchises are soooooo successful. Think about it. When was the last time you saw a McDonalds or Subway fail? Chances are you haven't. Of course, there are key ingredients that are the basic components of ANY franchise. These ingredients are made up of providing customer service, taking orders and teaching others to provide quality customer service (training others). The reason a franchise system works is because it is duplicative. The process is simple. You provide customer service, take the order, and train new employees to do the same thing. Then repeat the same process. The system does the rest. People that buy into McDonalds or Subway know that they are buying into a simple process, a process that works time and time again. Get the picture? That is why they are so successful.

The same thing can be done with the “Funded Sponsoring Franchise” system. With this system, people know they are buying into a successful product. The reason it works is that it allows folks to make money without spending a dime to market. Now, how can this be possible? Well, I’ll tell you. This is where the “Funded” comes in. The system provides people with a low cost business opportunity that yields high value by consistently producing returns that can erase your expenses. Not only does the system create a never ending source of leads for you, but it also provides for residual income by constantly having something that the prospects will come in and purchase. You have a product which goes out and finds the prospects for you, weeds through them so you only have the serious prospects and then the retail product itself funds your advertising. Neat, huh? In return, you take those people and show them your business opportunity (the training part).

The Internet, print, and broadcast media are full of ads for great-sounding work at home opportunities. Sadly, the work at home industry is full of scam companies that advertise high income home-based jobs. Some ads are specific while others are vague and keep you in the dark about the exact nature of the pie in the sky venture.

Remember, if it sounds too good to be true, it probably is. Do your research before you plunge into any work at home opportunity. Talk with others who are working at home. Check out franchises or Internet opportunities with the Better Business Bureau. If an opportunity offers you a free trial, try it, but be sure you cancel within the specified time period if you decide the opportunity is not for you. Despite the scam artists, there are thousands of options in the work at home industry and one of them will suit you.


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Quote For The Day:

"The Network Marketing company you choose to represent is your vehicle. If you've gotten a good one, you should be able to hop in, turn the key and drive off in your new business vehicle down the highway of success. So when you go looking for the right opportunity, use the same caution that you'd use when you're buying a car."

Robert Butwin

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Avoiding Home Business Scams



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How many times have you heard about a great home business opportunity? Probably more than you care to remember. At the same time, how many of these home business opportunities ended up being a scam? Again, probably quite a few. Hopefully, you were never the victim of any of these scams, but unfortunately, there are others who probably fell for these “opportunities.” The fact of the matter is that these scammers would not be wasting their time if they were not making them any money. As long as people continue to get seek out home business opportunities, these scammers are going to stick around to trick more and more people.

The best way to avoid a home business scam is to thoroughly research each opportunity before you move forward with it and invest your time and or money. This means doing much more than simply reading a bit about it online. You may get lucky and end up with a good home business opportunity, but chances are that you will not. Not only will you want to read what is available on the site itself, but you will also want to search for other information as well. Check with third party review sites and on message boards and forums. You may find out soon enough that a certain company has been reported as being nothing more than a scam.

You may also want to check with the Better Business Bureau if you are thinking about getting involved with a home business opportunity, particularly one that you are not sure of. They will be able to tell you if they have any complaints on file. If they do, you will want to investigate a little further. Check to see how they handled the complaint. Was it taken care of right away, any further complaints? Depending on what you find, you may want to avoid the opportunity at all costs. But if it appears that a company is doing business the right way, you can continue your research.

Before you decide to do anything, attempt to get in touch with the company that you are interested in. Can you get them on the phone? Do they respond to your emails? If you cannot even talk to a company before you start, there is not much of a chance that they will be around when you need them. This is one test that you can run early on in order to ensure that you are dealing with a reputable company. If you do happen to get an employee on the phone, ask them questions in order to get some feedback on the company. Anything that will give you better insight into the home business opportunity is a good question.

Overall, home business scams are all over the place. Do your part in putting them out on the street by not falling prey. The best way to do this is through extensive research and questioning.


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Multilevel Marketing is Here to Stay
Copyright © Ann Williamson


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Multilevel marketing is picking up a lot of steam. This is due in large part to the amount of people online that are hyping multilevel marketing, and all of the profits that go along with it. If you are interested in multilevel marketing, you should not have any problem finding information online to help you get started. The bottom line is that multilevel marketing is here to stay. As soon as a decent amount of people started to cash in on this phenomenon, the number of interested parties began to increase. With this has come the notion that multilevel marketing is not going anywhere.

If you are not familiar with what multilevel marketing can do for you, you should bone up on the details as soon as possible. Generally speaking, multilevel marketing is a way to make money when you sign people up for a certain service or product. To take this a bit further, with multilevel marketing you can also make money when the people that you sign up recruit members of their own. So in general terms, you will make money with a pyramid type effect.

For people that are interested in multilevel marketing, the best place to start searching is online. There are hundreds of companies that you can sign up with in order to make money with multilevel marketing. Just make sure that what you are doing is legal. There are multilevel marketing schemes out there that are not legal in the majority of the states. You can avoid this without any complications by getting hooked up with a multilevel marketing campaign that is run by a reputable company.

If you are not sure if multilevel marketing is right for you, look into the benefits that it offers. There are many online forums devoted to multilevel marketing. By becoming a member, you can ask questions of more experienced multilevel marketers. They will be able to give you advice on where to start, and how to progress.

Simply put, you will want to read up as much as you can on multilevel marketing before you get started. Just like anything else, the more that you know about something the better chance you have of being a success. Since multilevel marketing is relatively new, it is very important that you are familiar with the industry as a whole.

Multilevel marketing is definitely here to stay. There are enough people out there making money with multilevel marketing that the popularity will always be high. For people that are searching for a way to make cash online, multilevel marketing is always a good option.

Overall, try out multilevel marketing if you are interested in a new way to make money online.

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I am in the lifestyle development business - not sales. And as such, I have a system that anyone can use teach to others; a system which will enables people to own their own lives. My system is a system that is used to build people's businesses everyday! Be the master of your own destiny.



http://awilliamson.cashflow123.com

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10 Reasons To Form A Strategic Business Alliance
Copyright © Ann Williamson


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A strategic alliance is when two or more businesses
join together for a set period of time. The businesses,
usually, are not in direct competition, but have similar
products or services that are directed toward the
same target audience. Below are ten reasons to
create a strategic alliance.

1. You could offer your customers a larger variety of
products or services. This will allow you to spend
less time and money developing new products to sell.

2. Your number of sales people will increase because
you're combining with other business. You won't have
spend to time and money hiring new employees.

3. Your marketing and advertising budget will increase.
When you form a strategic alliance with other businesses
you both will share the advertising and marketing costs.

4. You can now offer your existing customers more
back-end and upsell products. This will increase your
sales and profits.

5. Your business will gain a larger number of skilled
people working on the same project. You will gain
the knowledge of the other businesses employees.

6. You will be able to beat your competition by selling
to a larger target audience. You will also increase the
total number of existing customers you can sell your
products and services to.

7. You can exchange endorsements with your alliance
partners. You'll add more credibility to your business
and gain your potential customers trust to buy.

8. You can expand your business more rapidly. You
can develop new products and services faster with
a larger work force.

9. You'll be able to solve your customer's problems
faster with a larger base of customer service people.
You'll also learn new ways to improve your customer
service from your alliance partners.

10. You'll have a larger number of "strategic thinking"
people. This will allow both businesses to come up
with profitable business ideas quicker than before.

Quote of the Day:

"A man of character finds a special attractiveness in
difficulty, since it is only by coming to grips with
difficulty that he can realize his potentialities."
-- Charles de Gaulle


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Essential Rules For Effective Email Marketing

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Are you one of those people who has trouble effectively email marketing? If you answered yes, this is a must read for you. Listed below are some basic revolutionary lessons in email marketing. I hope you`re looking forward to uncovering the secrets.

Now I know what you`re thinking: basics do not sound very exciting or "empowering." But these basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months. After all, wouldn`t you rather be spinning stories about how you made your first million?

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette.

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

Rule #1 - Always Wrap Your Lines At 65 Characters Or Less

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line. Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more":

The first thing to remember is that looking at a computer screen for a long time causes eye fatigue for many readers. The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your email message. The other reason to go short instead of long is this: some email clients automatically enforce line-wrapping at 60-65 characters on received messages.
If your email is wrapped at 70, the content will arrive all "chopped up.” This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook Express allow you to set the line-wrap to any character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life easier!
-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

Rule # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other
punctuation) - you`re going to be turned off. On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.
-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.

Rule #3 - Watch Your Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, your image is your reputation and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of Integrity, Credibility, and Honesty in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://awilliamson.cashflow123.com
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Essential Rules For Effective Email Marketing



http://awilliamson.cashflow123.com

Are you one of those people who has trouble effectively email marketing? If you answered yes, this is a must read for you. Listed below are some basic revolutionary lessons in email marketing. I hope you`re looking forward to uncovering the secrets.

Now I know what you`re thinking: basics do not sound very exciting or "empowering." But these basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months. After all, wouldn`t you rather be spinning stories about how you made your first million?

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette.

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

Rule #1 - Always Wrap Your Lines At 65 Characters Or Less

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line. Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more":

The first thing to remember is that looking at a computer screen for a long time causes eye fatigue for many readers. The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your email message. The other reason to go short instead of long is this: some email clients automatically enforce line-wrapping at 60-65 characters on received messages.
If your email is wrapped at 70, the content will arrive all "chopped up.” This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook Express allow you to set the line-wrap to any character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life easier!
-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

Rule # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other
punctuation) - you`re going to be turned off. On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.
-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.

Rule #3 - Watch Your Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, your image is your reputation and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of Integrity, Credibility, and Honesty in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

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10 Blazing Ways To Sky-Rocket Your Profits
Copyright © Ann Williamson


http://awilliamson.cashflow123.com

1. Use a "P.S." at the end of your ad copy. This
is where you either want to repeat a strong benefit
or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your
web site or in your e-zine. This will increase your
traffic, sales and e-zine subscribers.

3. Create multiple streams of income with your web
site. You could sell your own products, join affiliate
programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good
mood, in return they will be easier to sell too.

5. Create new products or services only if there is
a strong need for them. You won't have anyone to
sell them to if you don't have a market.

6. Sell your backend products to your customers
right after they order. Take them to a "Thank You"
web page that includes other products you sell.

7. Sell a few products on your web site instead of
selling a large amount of products. To many choices
can overwhelm your visitors and they won't buy.

8. Include content and free stuff on your web site
that promote the products you're selling. If they
don't read your ads, they may read your offerings.

9. Remind your visitors that you're human not just
a web site. You could publish information on your
family life, a picture of yourself , a profile, etc.

10. Provide a "Contact Page" on your web site.
Give your visitors as many options to contact you
as possible. This will add credibility to your business.
Quote of the Day:

"Let us be about setting high standards for life, love,
creativity, and wisdom. If our expectations in these are so
are low, we are not likely to experience wellness. Setting
high standards makes every day and every decade worth
looking forward to." -- Greg Anderson


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"You cannot change your destination overnight, but you can change your direction
overnight."

Jim Rohn