8 Steps to Irresistible Email Copy Every Time



http://awilliamson.cashflow123.com/

You`re going to build on your past achievements and learn how to consistently write
the irresistible sales copy that could potentially put thousands of dollars, if not more, in your pocket. I`m talking about the kinds of skills that don`t just build wealth...they build ENERATIONAL WEALTH. You can put your great-grandchildren through medical school if you get these
steps right! (You think I`m kidding, but I`m not – many people are doing just that.)
Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of
someone else?
- What kind of appeals will your target market respond to?

Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?
Your SUBJECT LINE is the key.There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here are some examples:
- State a powerful benefit - "Better Universe Satisfies Your Need for True Residual Income"

- Pique curiosity - "Cashflow Magic Has Uncovered the Secrets of
Success"

- Write your subject line with a news angle - "Global Domains International Launches NEW $1,000 Daily Bonus Pools For Those Who Want to Explode Their Income Fast!"
- Offer Immediate Gratification - "With Cashflow Magic, you can start the money wheels turning before the sun goes down tonight"
Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your
marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)

Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion...emotion drives sales (see
below). Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM.
Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.

Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.
Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button. Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.

Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised. How do you do that? Here are three ways you can build credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.

Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it. You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.

Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she
didn`t clearly ask for the order or made the process confusing rather than simple.
From the Research Department: Statistics show that you need to ask for the order at least three times to close
substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re
talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND
how easy it is. Describe it in detail and ask for the order. Then ask again.

Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button. The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.
Sound good? Stay tuned!

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success on the Internet. You`ll easily add thousands of dollars to your monthly income with Cashflow Magic where
everyone who BUYS AFTER YOU lands UNDER YOU in the matrix.

The Cashflow Magic Site is the turn-key marketing system our
team is using to build an extraordinary residual income working
from home with Cashflow Magic! Let me know if you need any help.

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